Freshcon – Marketing Manager – Digital and Performance
Locations: Mumbai
Company: Bloomigale Innovations Pvt. Ltd. (Freshcon)
Company type: Startup
Experience: Min 3 – 6 Years of work experience in a similar domain
Job Title: Marketing Manager – Digital and Performance
Company Website: https://www.freshcon.net
About Freshcon
Freshcon is an innovative venture founded by FMCG veterans from esteemed companies like HUL and Marico, who have been instrumental in creating successful brands such as Dove Hair, Pureit, Too-Yumm, Saffola, and DeHaat’s Honest Farms. Our founders bring a wealth of experience and multiple awards in consumer understanding, R&D innovations, marketing, communication, digital strategies, and PR. At Freshcon, we bridge the gap between traditional home-cooked meals and modern convenience, offering preservative-free, pre-cooked products that ensure nutritious and delicious meals in under 10 minutes. We are committed to delivering authentic taste and quality, making home cooking effortless for today’s fast-paced lifestyle. In short, we want to create an ‘apple’ in the foods category where we will offer surprising benefits for convenient home cooking, saving effort and time – over an hour every day! Read More
Role Overview
We are seeking a dynamic and results-oriented Digital and Performance Marketing Manager to lead our digital marketing initiatives. The ideal candidate will have a proven track record in planning, executing, and optimizing digital marketing campaigns across various channels to drive customer acquisition, engagement, and retention. This role offers significant opportunities for learning, development, and career progression, with suitable rewards for passion, creativity, and performance, including substantial value creation.
Key Responsibilities
🔹 Digital Strategy Development: Develop and implement comprehensive digital and performance marketing strategies to enhance brand awareness, drive customer acquisition, and increase engagement across all digital channels.
🔹 Campaign Management: Plan, execute, and optimize performance marketing campaigns across paid search, social media, display advertising, and other digital channels to achieve key performance indicators (KPIs) and return on investment (ROI) targets.
🔹 Agency Collaboration: Work closely with digital and performance marketing agencies to maximize campaign effectiveness, ensuring alignment with brand objectives and optimal utilization of resources.
🔹 Data Analysis and Optimization: Analyze campaign performance data using analytics tools to derive actionable insights, identify trends, and implement optimization strategies to improve conversion rates and overall campaign effectiveness.
🔹 SEO and Content Management: Oversee the development and implementation of SEO strategies to improve organic search rankings and drive website traffic. Collaborate with the content team to ensure content is optimized for search engines and aligns with overall marketing objectives.
🔹 Budget Management: Manage and allocate digital marketing budgets effectively,
ensuring efficient spending and maximizing ROI across all campaigns.
🔹 Collaboration and Leadership: Work closely with cross-functional teams, including product development, sales, and creative, to ensure cohesive messaging and alignment of marketing initiatives with business objectives.
🔹 Market Research: Stay updated with the latest industry trends, digital marketing best practices, and competitor strategies to inform and enhance Freshcon’s digital marketing efforts.
Qualifications & Skills
✅ MBA or PGDM (Marketing, Digital, or General Management).
✅ Strong interest in digital marketing, e-commerce, or brand building.
✅ Analytical and structured approach to problem-solving.
✅ Comfortable working with Excel, Google Sheets, and PowerPoint.
✅ Curious, eager to learn, self-driven, and willing to take initiative.
✅ Prior internships in FMCG/D2C/E-commerce space (preferred but not mandatory).
What You’ll Gain
✅ Direct mentorship from seasoned leaders (ex-HUL, ex-Marico).
✅ Hands-on exposure to the fastest-growing food category in India.
✅ Practical learning in digital strategy, performance marketing, and sales enablement.
✅ Opportunity to grow into full-time roles across digital, brand, or growth.
Bejobbed’s Approach to Your Career 🚀
At Bejobbed, we are committed to building future leaders, not just filling positions. We work closely with top companies to create structured, high-impact Management Trainee (MT) programs designed to help you grow into leadership roles over 3–5 years. We believe that in a world full of job-hopping, those who stay and grow within one organization stand out.
Why is this important for you?
🚀 Real Career Growth: We ensure you don’t just get a job, but a career roadmap — from immersive onboarding to leadership projects.
🧠 Skill Development: Through guided rotations, mentorship, and targeted leadership training, you’ll build essential business and leadership skills.
🎯 Clear Career Path: No surprises — you’ll know what’s expected, how you can grow, and what success looks like at every stage.
🤝 Mentorship and Support: You’ll receive executive mentorship, real business exposure, and strategic career guidance.
🌟 Strong Retention Focus: Our programs are built to retain and develop top talent, meaning companies are deeply invested in your success.
How does it benefit you? Joining through Bejobbed means you’re not alone — you have a partner helping you transition from MBA to Corporate Leader with faster promotions, real business ownership, and a future-ready leadership journey.
✨ Get ready to be part of something bigger. Build your career. Build your future with Bejobbed. 🌱 Growth isn’t just about changing jobs. It’s about evolving within one. We are hiring the next generation of leaders not just employees.
How to Apply
If this sounds like your dream opportunity, we’d love to hear from you! Please click the Apply button below to show your interest.