Regional Sales Manager (RSM) – Krishaangi Agro

About the Company

Krishaangi Agro Foods Pvt. Ltd., founded in 2017 and headquartered in Madhya Pradesh, is one of India’s fastest-emerging food manufacturing organizations. The company produces a vibrant range of sauces, chutneys, noodles, soya chunks, and ready-to-cook products under its dynamic consumer brand Hop Hop.

With a strong nationwide distribution network, strict quality-control systems, and large-scale manufacturing expertise, Krishaangi is committed to delivering high-quality, flavorful, and convenient food experiences to households across India.
As the company expands across General Trade, Food Services, and emerging channels, strengthening factory operations is critical to enabling future growth.

Role Overview

The Regional Sales Manager (RSM) will be responsible for driving regional sales growth with a strong focus on General Trade, supported by selective handling of Modern Trade accounts within the region.
The role involves building and managing distributor networks, driving secondary sales, ensuring strong market execution, and leading a high-performing frontline sales team.

The ideal candidate will have hands-on FMCG food sales experience, strong distributor management skills, and the ability to execute GT-led expansion across urban, semi-urban, and rural markets, while coordinating with the National Sales Head on regional strategy and targets.

Key Responsibilities

1. Regional Sales Execution & Target Achievement

• Drive primary and secondary sales targets across the assigned region in line with annual business plans.
• Ensure achievement of volume, value, and distribution targets across core categories (Noodles, Sauces, Chutneys, Condiments).
• Translate national sales strategy into strong on-ground regional execution.

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2. General Trade (GT) Leadership – Core Focus

• Appoint, manage, and develop distributors, super stockists, and wholesalers across the region.
• Drive numeric and weighted distribution, outlet expansion, and SKU penetration.
• Implement effective Route-to-Market (RTM) plans to improve reach and beat productivity.
• Execute trade schemes, retailer programs, and visibility initiatives with a strong ROI mindset.
• Strengthen relationships with key distributors and top retailers to ensure loyalty and consistent offtake.

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3. Frontline Team Management

• Lead, coach, and motivate a team of Area Sales Managers (ASMs), Sales Officers, and field executives.
• Set clear KPIs for coverage, productivity, and secondary sales.
• Conduct regular market visits, joint working, and performance reviews.
• Build a disciplined, execution-driven sales culture focused on accountability and growth.

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4. Modern Trade (Selective Regional Responsibility)

• Handle regional Modern Trade accounts as aligned by the National Sales Head.
• Ensure smooth execution of listings, promotions, and stock availability at regional MT stores.
• Coordinate with central teams on pricing, schemes, and visibility execution.

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5. Distributor Operations & Market Hygiene

• Monitor distributor health including inventory levels, outstanding management, and service levels.
• Ensure correct pricing, scheme implementation, and compliance with company policies.
• Address market issues proactively including stock-outs, credit challenges, and competitive pressures.

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6. Market Intelligence & Competition Tracking

• Track competitor activities, pricing, schemes, and new product launches.
• Share market insights and actionable feedback with the National Sales Head.
• Identify white spaces for expansion across towns, outlets, and categories.

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7. Cross-Functional Coordination

• Coordinate with Supply Chain to ensure timely replenishment and demand planning.
• Work closely with Marketing on regional activations, sampling, and visibility programs.
• Support new product launches through focused GT execution and distributor education.

Required Qualifications & Skills

• 8–12 years of FMCG sales experience, preferably in food categories (noodles, sauces, condiments, staples).
• Strong General Trade background is mandatory.
• Prior experience as RSM / ZSM / Senior ASM managing large territories.
• Exposure to Modern Trade is desirable but secondary.
• Strong distributor and channel management capability.
• Excellent people leadership and field execution skills.
• Commercial acumen with understanding of trade spends and ROI.
• Strong communication, negotiation, and problem-solving abilities.
• Willingness to travel extensively within the region.

How to Apply

If this sounds like your dream opportunity, we’d love to hear from you! Please click the Apply button below to show your interest.

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