Marketing Manager – Bakelite Foods

About the Company

Bakelite Foods is part of Malpani’s, founded by Mr. Sachin Malpani. Over the years, Malpani’s has built its identity on trust, innovation, and a deep understanding of consumer needs. Under this leadership, Bakelite Foods has established a strong market presence, offering high-quality and reliable food products across both offline and online channels. As Bakelite Foods continues to scale, the company is expanding its digital presence and strengthening its customer experience operations. This role will play a key part in supporting that growth and enhancing customer satisfaction.

Bakelite, under Malpani Group’s leadership, has built a solid reputation for delivering high-quality consumer products with a growing presence across offline and online markets. The company is now expanding its digital footprint and strengthening its customer experience function, making this a high-impact, growth-focused role.

Role Overview

Bakelite Food is looking for a Marketing Manager who can drive 360° brand-building: digital, trade marketing, BTL activations, content strategy, and sales-linked campaigns. This is a high-ownership role combining strategy and execution.

Key Responsibilities

Integrated Marketing Strategy

• Build & execute ROI-focused marketing plans tied to sales targets.
• Lead digital performance: Meta/Google ads, SEO, creator/UGC programs.
• Build content calendars and strengthen brand narrative across social channels.

Trade & BTL Marketing

• Supervise promoters, in-store branding, retail campaigns and POP materials.
• Conduct frequent market visits to understand consumer behaviour & retailer feedback.
• Execute sampling drives, exhibitions, society-level activations & brand experiences.

Digital & E-Commerce

• Oversee website updates and ensure product listings are optimised.
• Track analytics (traffic, conversions, ROAS, CAC) and produce monthly dashboards.
• Mentor Social Media Analyst and guide on content quality & performance.

Stakeholder + Budget Management

• Collaborate with agencies, designers, videographers & event partners.
• Manage marketing budgets effectively with ROI accountability.
• Drive new product launches and festive campaigns end-to-end.

Skills & Qualifications

• 3–6 years of relevant experience in FMCG/consumer brand marketing.
• Strong grip on digital channels, paid performance and analytics.
• Ability to execute both strategic and on-ground marketing.
• Excellent communication, planning and cross-functional stakeholder management.

Why Bejobbed?

Bejobbed identifies and develops future marketing leaders for fast-growing consumer brands. We support candidates with:

• Structured career-mapping & mentorship
• Access to leadership-track roles in high-growth companies
• Skill-building assessments and curated feedback
• A long-term roadmap that focuses on growth within the same organisation

Bejobbed helps talent evolve into impact-driven leaders, not job hoppers.

How to Apply

If this sounds like your dream opportunity, we’d love to hear from you! Please click the Apply button below to show your interest.

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