National Sales Manager- GT & MT – Krishaangi Agro

About the Company

Krishaangi Agro Foods Pvt. Ltd., founded in 2017 and headquartered in Madhya Pradesh, is one of India’s fastest-emerging food manufacturing organizations. The company produces a vibrant range of sauces, chutneys, noodles, soya chunks, and ready-to-cook products under its dynamic consumer brand Hop Hop.

With a strong nationwide distribution network, strict quality-control systems, and large-scale manufacturing expertise, Krishaangi is committed to delivering high-quality, flavorful, and convenient food experiences to households across India.
As the company expands across General Trade, Food Services, and emerging channels, strengthening factory operations is critical to enabling future growth.

Role Overview

The National Sales Head will be a senior leadership role responsible for driving pan-India sales growth, market share expansion, and profitability across FMCG food categories such as Noodles, Sauces, Chutneys, and Condiments.

The ideal candidate will have hands-on experience managing an All-India sales operation, covering approximately 2 lakh retailers, along with Modern Trade and Quick Commerce channels, and a proven track record of handling a minimum ₹200+ crore turnover.

This role requires a strategic yet execution-driven leader with 5+ years of FMCG food sales experience at a National or Zonal Head level, strong ownership of large-scale P&L, and the ability to consistently achieve ambitious growth targets while managing complex, high-volume distribution networks. The incumbent will build high-performing teams, strengthen key customer partnerships, and scale the business to its next phase of growth.

Key Responsibilities

1. National Sales Strategy & P&L Ownership

• Define and execute the national sales strategy aligned with overall business objectives.
• Own and manage the national sales P&L, including revenue growth, margins, trade spends, and ROI.
• Prepare annual operating plans, budgets, and accurate sales forecasts across channels and regions.
• Track performance metrics and ensure achievement of aggressive growth targets (₹200+ Cr turnover).

2. General Trade (GT) Leadership

• Build, optimize, and scale an All-India GT distribution network covering ~2 lakh retailers.
• Drive numeric and weighted distribution across urban, semi-urban, and rural markets.
• Design effective Route-to-Market (RTM) strategies to improve reach, productivity, and execution.
• Manage trade schemes, incentives, and promotions with a strong focus on ROI and cost discipline.

3. Modern Trade, Key Accounts & Quick Commerce

• Lead strategic relationships with national and regional Modern Trade chains.
• Negotiate annual terms of trade, Joint Business Plans (JBPs), and promotional calendars.
• Drive strong sell-in and sell-out performance through joint marketing initiatives and in-store activations.
• Expand and strengthen presence in Quick Commerce (Q-commerce) and emerging organized retail formats.

4. Market Intelligence & Growth Initiatives

• Monitor market trends, competitor activities, pricing, and consumer behavior.
• Identify new growth opportunities across geographies, channels, and product portfolios.
• Support successful new product launches in collaboration with marketing and supply chain teams.
• Drive adoption of digital tools such as CRM and Sales Force Automation for data-driven decision-making.

5. Team Leadership & Cross-Functional Collaboration

• Lead and mentor a large, multi-layered national sales team (Zonal, Regional, and Area Managers).
• Set clear KPIs, conduct performance reviews, and build a high-performance sales culture.
• Collaborate closely with Marketing, Finance, Supply Chain, and R&D to ensure seamless execution and availability.

Required Qualifications & Skills

• Experience: 15+ years in FMCG sales, with at least 5 years at a National / Zonal Head level.
• Category Exposure: Strong background in FMCG food categories such as noodles, sauces, condiments, or similar.
• Channel Expertise: Mandatory hands-on experience in General Trade, Modern Trade, and Quick Commerce across multiple Indian regions.
• Business Acumen: Proven track record of managing large P&L (₹200+ Cr turnover) and extensive distribution networks.
• Leadership Skills: Exceptional people leadership, negotiation, stakeholder management, and communication skills.
• Analytical Capability: Strong analytical mindset with expertise in sales reporting, data interpretation, and performance tracking.
• Mobility: Willingness to travel extensively across India.

How to Apply

If this sounds like your dream opportunity, we’d love to hear from you! Please click the Apply button below to show your interest.

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