Assistant Brand Manager – OTC (Division) | Marketing

  • Designation: Assistant Brand Manager
  • Industry: Marketing
  • Location: Kolkata
  • CTC Offered: As per industry standard
  • No. of positions: 1
  • Job Description:
    – Creation of brand positioning platforms and generation of effective communication plan
    – Media Planning and Buying , Vendor Management
    – Provide Brand Strategy inputs : Develop an annual broad Marketing plan & execute
    – Product Promotions
    – Competitive Intelligence : Collect & recraft plans as applicable
    – Planning ATL & BTL communications, developing merchandise.
    – Partner with the Sales team in devising strategic trade initiatives & trade related activities
    – Deliver on Market shares & business goals
    – Innovation : Develop a clean innovation funnel & work with cross functional teams to deliver on same.
  • Experience: Post Graduate (Preferable) in marketing with minimum 4 years of experience in Brand activation/field marketing experience preferably in Retail/FMCG industry
  • Status: Active
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